As you all know, in the world of online listings, there is quite the competition to get your listing noticed first, and to leave a lasting impression with potential buyers. In today's marketplace there are literally thousands of websites potential buyers can use to search all available homes for sale.
Since the dawn of 3rd party sites such as Zillow, Trulia, Realtor.com and others, RE/MAX Alliance has always touted our own brokerage website, homesincolorado.com, for property search over others. Why, you might ask? Well, for starters, the data we feature on homesincolorado.com is far more timely and accurate on our website than these third party sites. We can also display more information from the MLS on all the listings than some of these other sites can. We also add value for the consumer from the "no ads" approach -- it's less confusing for a consumer trying to contact one of our Realtors about a listing -- there aren't several faces & names vying for their attention on the listing's web page on homesincolorado.com.
Plus, did we mention that on the HomesInColorado web site you also have your own personal website with all of these same great features? And now, as if you didn't need another reason to send your clients to homesincolorado.com, RE/MAX Alliance has partnered with a video company called VScreen to add exclusive listing videos to your listings!
So, what does this Listing Video look like, you ask? Here are a few example videos of current RE/MAX Alliance listings:
VScreen takes the data and photos you've input in your listing from the MLS and automatically creates this informational/promotional video for your listing. It's also updated regularly with current mortgage rates and other statistics that are shown in the video. The videos, while templated, aren't all the same. Each video will show a different variety of slides based on the home's best features. So for example, let's use the WalkScore component. If your listing's WalkScore is a 1 out of 5 stars, that's probably not a very marketable feature of the home, and it therefore isn't shown on the video. But instead, let's say the house has a 5 car garage -- instead, a slide that talks about the extra parking spaces will be shown.
You'll also notice when viewing the listing videos on HomesInColorado that there is a convenient "share" button in the top right corner -- you can click this button to easily share the videos with your social media networks! You can also share the video & listing by sharing the link on HomesInColorado -- the quick way to get that link is to use this short URL of: www.homesincolorado.com/mls# (<-- insert the listing's MLS number here). That way you can share the video & listing information out via email or on printed materials, as well.
So when can you first see these videos on your listings? We're launching them on HomesInColorado on September 1st, 2014! So stay tuned, and be sure to check it out on Sept. 1st.