If you were a savvy real estate farmer, the rest of the rhyme would go... e-i-e-i-o, and on his farm he had a plan, e-i-e-i-o with a regular mailer here, and an annual event there, here a buyer, there a seller, and all the neighbors know my name, Realtor McDonald had a farm, e-i-e-i-o.
Okay, so maybe that was a stretch trying to connect the song with the concept, but you get my point and can clearly see the idea behind it. And, although the two kinds of farms we are drawing a comparison between are in two completely different industries, they do have several similarities that make for an easy metaphor. One is the amount of time it takes to cultivate a producing farm and the upfront manual labor involved in planting each seed and raising them into their maturity. So with that in mind, here are some tips for sowing a lucrative and long standing geographical real estate farm.
Any successful farm did not grow and produce fruit overnight. You must dedicate at least a year to your marketing before you can expect to see any results. In fact, it will likely take several years before you see a return on your investment. But after a 10 year commitment you should be making a profit off your farm. Preparing for the time it will take is key
Set rules around your farm. Decide what you are going to do and do it. If you say you are going to knock on doors, than knock on ten tomorrow! If you say you are going to throw a summer neighbor appreciation BBQ, then contact the HOA today. Start the official neighborhood page on Nextdoor.com and become their neighborhood moderator.
Host every open house possible in that neighborhood or offer to do showings for other agents. It is not a waist even if you are an experienced agent. The more you show up, the more you are present in the minds of the community. If it is your own open house, maybe consider hosting a cocktail party/open house event just for the neighbors and get the conversation going about the value of the homes and the community in general.
Think of ways to reach your farm that are outside of the box or unique to the community. For instance, arrange offers for a free day of swimming at the local rec-center, Christmas tree removal services, discounted lawn services or how about a coupon for a free septic test. Likewise consider sponsoring things like events, sports teams, neighborhood watch programs, rummage sales and regular summer scavenger hunt to help put your friendly face in front of the community more often.